WELCOME TO WHITE LIGHTNING PR
Beacon of Light in the Darkness
At White Lightning PR, we believe in the power of music. Our comprehensive Music PR Agency is based in Brighton on the south coast of the UK, but we work with artists all over the world in order to help them transform the way they promote their music. Every great alliance starts with a strategy. When we partner with musicians, we devise a plan of attack to capture their audience’s attention and ensure long-term success.
White Lightning PR is an independent digital music PR Company that specializes in the Rock, Alternative, Metal, Funk, Country, Americana & Blues genres with the drive to get our artists to stand out from the crowd and be heard.
With over 10 years of experience working within the music industry, James has done everything ranging from being a touring/recording artist, DJ, roadie, event management and A&R Scout.
During his time working for a Pop focussed digital PR company, he noticed that while there were no shortages of traditional print PR companies for his favourite genres, there was next to nothing to help these artists to establish and expand their fanbase online.
He decided to set up White Lightning PR to rectify this.
At White Lightning PR, we don’t just do the job - we succeed. We want to differentiate you from the competition, and help you stand out like the star you truly are. We’re proud of everything we do, and invite you to take a look for yourself. View all of our projects to get a taste of the type of work we’re capable of.
Getting our artists on to the right Editorial/Independent/Algorithmic playlists to help expand their audience by driving up streams, followers & monthly listeners.
Delivering bespoke online press coverage. Consulting with the artist/management every step of the way. Working with emerging & established acts from individual singles to full album campaigns.
DIGITAL HEALTH CHECK
Assessing an artist’s digital footprint to ensure that they are working as efficiently as possible on all major social media & streaming platforms, which is vital to their success in the digital age.
Selection Of Past & Present