
WELCOME TO WHITE LIGHTNING PR
Beacon of Light in the Darkness
At White Lightning PR, music isn’t just what we do, it’s what we live for.
Based in the vibrant heart of Brighton but working with artists across the globe, we’re a high-voltage Music PR agency with one mission: to supercharge your presence on Spotify and beyond.
We don’t believe in cookie-cutter campaigns. We craft bold, strategic launches that cut through the noise, electrify your audience, and build lasting momentum. Every collaboration starts with a spark—and from that, we build a battle plan to make your music impossible to ignore.
Your sound deserves the spotlight. We’ll help you claim it.

OUR STORY
White Lightning PR is an independent digital music PR Company that specializes in the Rock, Alternative, Metal, Funk, Country, Americana & Blues genres with the drive to get our artists to stand out from the crowd and be heard.
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With over 15 years of experience working within the music industry, James has done everything ranging from being a touring/recording artist, DJ, roadie, event management and A&R Scout.
During his time working for a Pop focussed digital PR company, he noticed that while there were no shortages of traditional print PR companies for his favourite genres, there was next to nothing to help these artists to establish and expand their fanbase online.
He decided to set up White Lightning PR to rectify this.
SERVICES
At White Lightning PR, we don’t just do the job - we succeed. We want to differentiate you from the competition, and help you stand out like the star you truly are. We’re proud of everything we do, and invite you to take a look for yourself. View all of our projects to get a taste of the type of work we’re capable of.
SPOTIFY PLAYLISTING
Getting our artists on to the right Editorial/Independent/Algorithmic playlists to help expand their audience by driving up streams, followers & monthly listeners.
DIGITAL HEALTH CHECK
Assessing an artist’s digital footprint to ensure that they are working as efficiently as possible on all major social media & streaming platforms, which is vital to their success in the digital age.

ROSTER
Selection Of Past & Present

GET IN TOUCH
Want to discuss your next music release?
Then we would love to hear from you.
+44 (0)7894 204711